Privacy policy

01Who we are

This website is run by True Lambda (“we”, “us”, “our”), a technology consultancy with teams in the UK and India. We are the controller of the personal data described in this policy, which means we decide how and why it is used.

If you have any questions about this policy or your data, email us at truelambdasolutions@gmail.com.

02What we collect and why

We only collect what we need. Here is everything, by situation:

Where we rely on legitimate interests, those interests are running and improving our business, responding to people who contact us, and keeping our website secure. We have weighed them against your rights and keep the data involved to a minimum. We don't sell your data, we don't use it for advertising, we don't send marketing emails without your consent, and we don't make decisions about you by purely automated means.

03Cookies and analytics

We don't use cookies for analytics, advertising or tracking, and we don't use any third-party trackers. That's why you don't see a cookie banner.

Our own privacy-friendly analytics count visits without storing anything on your device. Each day you are given a visitor code made by combining your IP address and browser details with the date and a secret key, then scrambling them with a one-way hash. The code can't be turned back into your IP address, changes every day, and can't be used to recognise you from one day to the next. We never store your IP address in our analytics. Your approximate country is worked out by our hosting provider from your IP address at the time of the request; only the country name is kept.

Our fonts are served from our own website, so loading a page doesn't send your data to a font provider.

The only cookie on this site is a strictly necessary sign-in cookie for our own staff when they use the private admin area. It is never set for visitors.

04Who we share it with

We share personal data only with service providers that help us run the website and our business:

• Vercel: hosts and delivers this website.
• Neon: hosts the database that stores contact messages, bookings and analytics.
• Google: Gmail sends and receives our email; Google Calendar and Google Meet are used to schedule and hold calls. When you join a Google Meet call, Google also processes data under its own privacy policy.

These providers act on our instructions and are contractually required to protect your data. Our team members in the UK and India can access enquiries and bookings when they need to in order to help you.

We may also disclose data if the law requires it, to protect our rights or others' safety, to our professional advisers, or to a buyer or successor if our business is reorganised or sold.

05International transfers

Because we work across the UK and India and use providers based in the United States, your data may be processed outside the UK and the European Economic Area. When it is, we make sure appropriate safeguards are in place, such as UK adequacy regulations (including the UK–US data bridge where it applies), the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. You can ask us for more details.

06How long we keep it

• Contact form messages: deleted automatically 24 months after we receive them. We may delete them sooner once your enquiry is dealt with.
• Emails: kept for as long as we need them to deal with your enquiry and any work that follows. We regularly review and delete emails about enquiries that didn't lead to work, normally within 24 months of our last contact.
• Call bookings: deleted automatically 12 months after the call. The calendar entry for your call may stay in our business calendar; you can ask us to remove it.
• Website analytics: deleted automatically after 26 months. The visitor code changes every day.
• Clients: if you become a client, we keep records for as long as our contract and the law require (for example, financial records for six years).

07How we protect it

All traffic to this website is encrypted using HTTPS. Data is stored with reputable providers, access is limited to the people who need it, and our admin area is password-protected. No system is perfectly secure, but if a breach ever puts your data at risk we will notify you and the relevant authorities as the law requires.

08Your rights

Depending on where you live, you have the right to:

• ask for a copy of the personal data we hold about you;
• ask us to correct or complete it;
• ask us to delete it;
• object to, or ask us to restrict, how we use it, including where we rely on legitimate interests;
• receive it in a portable format;
• withdraw consent at any time, where we rely on consent;
• nominate someone to exercise your rights on your behalf, if you are in India.

To use any of these rights, email truelambdasolutions@gmail.com. We'll reply within one month and won't charge you. We may need to confirm your identity first.

If you're unhappy with how we've handled your data, please tell us first so we can try to put it right. You can also complain to the UK Information Commissioner's Office (ico.org.uk, 0303 123 1113), the Data Protection Board of India, or the data protection authority where you live.

09Children

Our website and services are meant for businesses and adults. We don't knowingly collect personal data from anyone under 18. If you think a child has sent us their details, contact us and we'll delete them.

10Other websites

Our site links to other websites and services, such as Google Meet. Their own privacy policies apply when you use them, and we aren't responsible for how they handle your data.

11Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed. If we make significant changes, we'll highlight them on this page. See also our Terms of service.

12Contact us

Questions, requests or concerns about your privacy? Email truelambdasolutions@gmail.com.